Whether you are evaluating a new idea, or designing a new solution, or testing different versions of your product, there is always a chance you won’t improve on the existing design.
And that isn’t a bad thing.
Every day this week we are going to learn something about the ingredients that make one design more viral than another. But what do we mean by “viral”? Well, that’s actually the first lesson:
The Difference Between Virality and Popularity
These days, in an age of 20-something billionaires and an app for everything, we are more feverish for the “next big thing” than ever. In all circles of business from the creative end to the analytical end, everyone talks about ideas like they are mythical creatures that appear to those who hope for them the most.
When it comes to persuasion, email is tricky. I recently stumbled across a blog post by David G. Cohen, a start-up investor, in which he describes the experience of getting a particularly persuasive email, among the 500 (!) emails that grace his inbox every day.