As a general principle, there are two ways you can brainstorm ideas, and it all depends on where you start: with possibilities or limitations. However, one of those methods will often lead you down the wrong path, and the other prevents that risk.
One of the things I hear really often is something like “feature X doesn’t work, we tried it.” If you built an idea and it didn’t work, there is a good chance the problem isn’t the idea.
These days, in an age of 20-something billionaires and an app for everything, we are more feverish for the “next big thing” than ever. In all circles of business from the creative end to the analytical end, everyone talks about ideas like they are mythical creatures that appear to those who hope for them the most.