When does copywriting happen in your process? Some say you should design with real content. They’re not wrong. But real copy in your wireframes will lead to unproductive conversations. So, when should you add your real copy to the process?
When it comes to copywriting, UX people and true copywriters care about different things. Our focus is on specific types of writing, and we’re not in it for the poetic street cred. Today we will learn about:
Calls-To-Action, Instructions & Labels
UX is a process, and these lessons roughly follow that process, but there are 5 things you should always keep in mind, throughout the process:
The 5 Main Ingredients of UX:
Psychology, Usability, Design, Copywriting & Analysis.
This week’s ProTip is a subtle-yet-effective tip for making your copywriting more persuasive. It is also a way to make negative things feel lighter and keep the reader reading or the listening listening. It is the subtle art of “and” vs. “but”.
This is an extremely common question, and tiny changes in copy can make huge differences in results. The more important a button is, the more you should consider the details. I have personally increased clicks on a buy button by 400% by changing from “Become a Member” to “Upgrade now!”