Joel Marsh

June 15, 2015

UX Crash Course: Stupid Question 15 of 30

Joel Marsh

June 15, 2015

We’re half-way through! And it’s time to get into some practical details about the structure of your design. So let’s answer:

“How many menu options is too many?”

Joel Marsh

June 12, 2015

UX Crash Course: Stupid Question 12 of 30

Joel Marsh

June 12, 2015

The answer to this one is probably going to be exactly the opposite of what you expect. So let’s get into it:

“Does gamification always work?”

Joel Marsh

June 10, 2015

UX Crash Course: Stupid Question 10 of 30

Joel Marsh

June 10, 2015

As the designer, your personal perspective becomes a “lens” through which you see the world, other people, and your designs. Whether that is a good thing or not. So today we will answer:

“Will men click a pink icon?”

Joel Marsh

September 16, 2014

Intuitive or Simple? They're Different.

Joel Marsh

September 16, 2014

One word you’ll hear often in UX design is: intuitive. You may have a sense of what it means, but if you had to explain it, would you use the word “simple” in your explanation? If so, keep reading.

Joel Marsh

July 25, 2014

UX Virality Week: 5 of 7

Joel Marsh

July 25, 2014

When we compare digital viruses to actual viruses in nature, it may seem weird to discuss the feelings our “virus” gives people. Viruses don’t have emotions! No, but they do hijack the natural behaviour of the organisms they infect. So today we learn about:

Viral Emotions

Joel Marsh

June 2, 2014

UX Crash Course: User Psychology

Joel Marsh

June 2, 2014

My mission for 2014 was to get more people started in User Experience (UX) Design. In January, hundreds of thousands of people did the original UX Crash Course and it was translated into Spanish, Portuguese and Korean by amazing volunteers. In May we continued with a User Psychology lesson every day.

Joel Marsh

May 31, 2014

Daily UX Crash Course — User Psychology: 31 of 31

Joel Marsh

May 31, 2014

This course has included a lot of ways that psychology can be used to make things look and feel better than they would otherwise. But what if you have to choose between two psychological strategies?

Sometimes A/B Testing is the Only Way to Know

(Just starting the User Psych Crash Course? Start here.)

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Eventually you will come to a design choice that is psychology vs. psychology. Motivation vs. motivation. Emotion vs. emotion.

Maybe you have to choose between creating trust in your company or creating trust in the product you’re selling.

Maybe you have to choose between promoting the exclusive status of the brand, or the popularity of the brand.

In those situations, there is no way to base your decisions on theory. And asking users face-to-face is not reliable unless you plan to ask 10,000 of them.

****

Sometimes A/B testing is the only way to know.

Design both. Make them exactly the same except for that psychological detail.

Launch both in real life. Compare the results, and go with the winner.

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Always trust the science.

Joel Marsh

May 30, 2014

Daily UX Crash Course — User Psychology: 30 of 31

Joel Marsh

May 30, 2014

There are are two major aspects of UX design that can give you mysterious results: information architecture and user psychology. It is possible for one to look like the other, so today we will learn about:

Structure vs. Choice

Joel Marsh

May 29, 2014

Daily UX Crash Course — User Psychology: 29 of 31

Joel Marsh

May 29, 2014

If you’re working in UX design, uncertainty is a part of your life. User psychology is not about making something work. We are trying to make it work better. So today we will learn about:

The Probability of Interaction

Joel Marsh

May 28, 2014

Daily UX Crash Course — User Psychology: 28 of 31

Joel Marsh

May 28, 2014

One of the opinions that is common in UX — and from people who don’t understand science — is the idea that you can’t measure feelings. That isn’t entirely true, especially when we’re measuring groups of feelings. So today we will learn:

We’re half-way through! And it’s time to get into some practical details about the structure of your design. So let’s answer:

“How many menu options is too many?”

The answer to this one is probably going to be exactly the opposite of what you expect. So let’s get into it:

“Does gamification always work?”

As the designer, your personal perspective becomes a “lens” through which you see the world, other people, and your designs. Whether that is a good thing or not. So today we will answer:

“Will men click a pink icon?”

One word you’ll hear often in UX design is: intuitive. You may have a sense of what it means, but if you had to explain it, would you use the word “simple” in your explanation? If so, keep reading.

When we compare digital viruses to actual viruses in nature, it may seem weird to discuss the feelings our “virus” gives people. Viruses don’t have emotions! No, but they do hijack the natural behaviour of the organisms they infect. So today we learn about:

Viral Emotions

This course has included a lot of ways that psychology can be used to make things look and feel better than they would otherwise. But what if you have to choose between two psychological strategies?

Sometimes A/B Testing is the Only Way to Know

There are are two major aspects of UX design that can give you mysterious results: information architecture and user psychology. It is possible for one to look like the other, so today we will learn about:

Structure vs. Choice

If you’re working in UX design, uncertainty is a part of your life. User psychology is not about making something work. We are trying to make it work better. So today we will learn about:

The Probability of Interaction

One of the opinions that is common in UX — and from people who don’t understand science — is the idea that you can’t measure feelings. That isn’t entirely true, especially when we’re measuring groups of feelings. So today we will learn:

Can You Measure a Soul?