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by Joel Marsh

Joel Marsh
November 17, 2013

Learn How to Destroy Things

Joel Marsh
November 17, 2013

Although counter-intuitive, the best way to understand the strengths of anything is to fight against them. In that spirit, one way you can take a big leap forward in designing better things, is to learn how to design worse things.

It may not be as easy as it sounds.

Tagged: design, ux, ui, conversion, marketing, sales, world domination

Joel Marsh
November 5, 2013

10 Ways to Pretend You Know UX (When You Don't)

Joel Marsh
November 5, 2013

The most amazing thing, to me, is when people try to pretend that they have expertise when they actually know very little. This is an epidemic in UX. And like any good vaccine, I have to infect you with a small dose so you can kill it in real life. So here is my guide to how it’s done.

Tagged: myths, ux, ux design, experts, guru, argument, professionalism

Joel Marsh
September 19, 2013

Create, Edit, Delete

Joel Marsh
September 19, 2013

There are a lot of “UX Patterns” floating around; some are good, some are just common. But I think it is more valuable to learn the “sub patterns” that seem universal through all apps, sites, and products.

“Create, Edit, Delete” is one of those.
Learn it once, use it forever.

Tagged: ux, ui, UX Design, UI design

Joel Marsh
September 10, 2013

ProTip Tuesday #17: Research is Questions, not Confirmation

Joel Marsh
September 10, 2013

Regardless of your methods, you need to validate your design decisions somehow. The problem is that many people think research and validation are the same thing.

Tagged: science, hypothesis, ux, research, ProTip Tuesday

Joel Marsh
September 3, 2013

ProTip Tuesday #16: Shorter is not Always Simpler

Joel Marsh
September 3, 2013

When designing registration forms or checkout flows, one thing you will often hear in UX is that you should reduce the number of pages in the flow. This is true. Sort of.

Tagged: ux, ux design, forms, simplicity, conversion

Joel Marsh
August 20, 2013

ProTip Tuesday #15: Be One With the Button

Joel Marsh
August 20, 2013

A button seems like such a simple, common thing, and yet when they are being created we suddenly forget everything we know about clicking buttons, and presume that our users are the most curious people ever to exist.

They’re not.

Tagged: buttons, UX Design, ProTip Tuesday, ux, ui, anti ux

Joel Marsh
August 16, 2013

Learn How Shit Works

Joel Marsh
August 16, 2013

I stumbled onto a post about pairing designers and developers and it got me thinking: why stop there? Is that the only important pair of competencies?

Tagged: development, learning, ux, design, teams

Joel Marsh
August 13, 2013

ProTip Tuesday #14: Numbers are not Goals

Joel Marsh
August 13, 2013

If you are a digital professional of any kind, it is only a matter of time before you’re in a meeting and somebody says, “Our goal in this project is to increase [any statistic] by 25%.” When that happens, stop everything and start talking about a new goal.

Tagged: ux, analytics, causality, logic, fallacy, measurement, goals, success, rationality

Joel Marsh
August 6, 2013

ProTip Tuesday #13: Word-of-Mouth is Like Poison

Joel Marsh
August 6, 2013

It is tempting to think that spreading our content to every corner of the internet is the best way to create a viral effect, but it isn’t. In fact, it’s the worst — and the most expensive.

Tagged: word of mouth, viral, Social media, poison, ProTip Tuesday

Joel Marsh
July 23, 2013

ProTip Tuesday #12: Menus are for Users, Not You

Joel Marsh
July 23, 2013

It is often tempting to create something from our own perspective rather than the users’, and the main menu is the most common way to make that mistake. A main menu should be a list of what the user can do, not what the site can do.

Tagged: information architecture, menu, design, ux, user experience, ProTip Tuesday

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