Here’s the twist: they’re not as stupid as they seem.
All of these “stupid” questions are real. Real people have asked me all of them, more than once. And that’s a good thing!
Each one is based on a fundamental misunderstanding, which means they are an opportunity to learn some shit. All the answers are practical and useful. The lessons follow the order of a real UX process (more or less) so you can apply these ideas as-you-go. Each lesson also stands alone, so feel free to bookmark them as a reference!
Welcome to UX:
#01 — What if I don’t know the answer?
#02 — Can anybody do UX? Can everybody?
#03 — Is UX just marketing and development?
#04 — My logo makes people happy. Is that UX design?
#05 — How do I explain UX to my grandmother?
#06 — How do I convince my boss that UX is
Thinking About Users:
Choosing a UX Strategy:
Designing with Data:
#26 — We just got analytics. What do I measure?
#27 — What should I A/B test?
#28 — How much does an A/B test cost?
#29 — What if my favorite design doesn’t win the A/B test?
#30 — What the hell is a multivariate test?
There’s a whole blog where that came from!
Follow me on Twitter.