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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1542987437536-1740FHYM1QGE7BCGXSMS/WorkHero.jpg</image:loc>
      <image:title>Work.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.joelmarsh.com/home-2</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2019-01-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541855284202-JZJ6H62ADEVU6O6NN9Z9/ApproachCircle.png</image:loc>
      <image:title>Designing human nature. - Decision Analysis</image:title>
      <image:caption>The most important flaws in your product happen before you design anything. If you evaluate ideas the wrong way, everything else is irrelevant. A scientific approach to user experience and problem-solving will make your team faster and more effective, by eliminating bad ideas that sound good.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541855334321-USWKD1N30RGJ662303DB/ApproachCircle.png</image:loc>
      <image:title>Designing human nature. - Brand Mechanics</image:title>
      <image:caption>Visual style is only the surface. Solid branding is built on customer psychology, competitive strategy, and the way information travels. Before you design the way your idea will look, let's design the way it will work in the mind of a customer — or your competitor’s customer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541855952026-8F35D2YTKE2ASALN2TKA/ApproachBrainIdeas.png</image:loc>
      <image:title>Designing human nature.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541856196873-38OHWUOAMCCKKBC26APM/ApproachBrainBehavior.png</image:loc>
      <image:title>Designing human nature.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541855311886-QQYKIYF3UCIYKOCDD8MS/ApproachCircle.png</image:loc>
      <image:title>Designing human nature. - Product Science</image:title>
      <image:caption>Having an idea and making it work are two different things. How do you design a feature that nobody has ever designed? Or find mistakes that people don’t know they’re making? Or test beliefs and feelings? There are proven techniques for inventing products quickly, designing experiments that can’t fail, and discovering big value in small changes. When science meets product, the results can be inspiring.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541856157531-PISRJWM9OCJDGM16RR1Z/ApproachBrainSolutions.png</image:loc>
      <image:title>Designing human nature.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541856065223-B1I0DOXWPGK0KD6NAJDV/ApproachBrainQuestions.png</image:loc>
      <image:title>Designing human nature.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541884573027-L7SXFA6UJWGG6ID9BEH9/ApproachCircle.png</image:loc>
      <image:title>Designing human nature. - Measure, Rinse, Repeat.</image:title>
      <image:caption>When a new behavior has been created, it can be measured. Measurements tell you how well the solutions have answered the initial questions. If we like the answer, we’re done. If we don’t, we repeat the process, using what we have learned. Given time, this process always works. And usually it doesn’t take much time.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541854678530-G4RVDM3TI5OMG3QY5DQI/ApproachCircle.png</image:loc>
      <image:title>Designing human nature. - Research First.</image:title>
      <image:caption>Every project has requirements and goals, but if you’re asking the wrong questions, you will get the wrong answers. The only design method that will never take you down the wrong path is one that starts with observations, rather than ideas. Good research creates good questions, which lead to good products.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1542984557672-JCY5ZPOW7TH8E08IJS2C/HomeHero.jpg</image:loc>
      <image:title>Designing human nature.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.joelmarsh.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-11-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1542962825438-IHIVHITH6J3L2D2152C5/Twitter.png</image:loc>
      <image:title>Contact - Twitter</image:title>
      <image:caption>Follow Joel Marsh on Twitter.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1542962823971-7P4VY4E2D5GDLU469I7I/Instagram.png</image:loc>
      <image:title>Contact - Instagram</image:title>
      <image:caption>Follow Joel Marsh on Instagram.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1542962824704-R1VEXIMMWWIKF3XBGSJJ/Medium.png</image:loc>
      <image:title>Contact - Medium</image:title>
      <image:caption>Follow Joel Marsh on Medium.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1542962824882-N5Z7ZWSK7THBUMROMHRL/Pinterest.png</image:loc>
      <image:title>Contact - Pinterest</image:title>
      <image:caption>Follow Joel Marsh on Pinterest.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1542962823484-MHW4OAYSYGB8ED9R92ZA/Facebook.png</image:loc>
      <image:title>Contact - Facebook</image:title>
      <image:caption>Follow Joel Marsh on Facebook.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1542962823485-2AUAEXBNZOVVIYG3P0BU/Amazon.png</image:loc>
      <image:title>Contact - Amazon</image:title>
      <image:caption>Subscribe to updates or buy books by Joel Marsh on Amazon.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1542962824165-7BLIV5IIO4LHG2XYLA9R/LinkedIn.png</image:loc>
      <image:title>Contact - LinkedIn</image:title>
      <image:caption>Follow Joel Marsh on Linkedin.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1542983625205-13YD0A3IZ0POI8TG00E5/HelloHeroTest.jpg</image:loc>
      <image:title>Contact</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.joelmarsh.com/project-adtoma</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-11-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541682945304-P9Z6DA3TG331UMLRBBUW/ScriveHero.jpg</image:loc>
      <image:title>Project: Adtoma - 99.98% less technical support.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541691286752-3DZ1RPLBBPUG9LFZ61OM/UXCrashCourseHero2.jpg</image:loc>
      <image:title>Project: Adtoma - 1 million readers. No budget.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541621576238-5C57CZXUSRFQBWMSXC4T/AbsolutHero.jpg</image:loc>
      <image:title>Project: Adtoma - Top 10 in the App Store. Twice.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541621651410-RG919DXZ8Q8Q0J2NZTNO/DiscoveryNetworksHero.jpg</image:loc>
      <image:title>Project: Adtoma - + 85-720% in all key metrics.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541621704385-U78EE4TGTCHV80ZGB8BV/LibresseHero.jpg</image:loc>
      <image:title>Project: Adtoma - +99% growth. Changed one page.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541621790578-ILQMT4G8SNDTCYZ5NL8O/StardollHero.jpg</image:loc>
      <image:title>Project: Adtoma - + 188% sales with 100M users.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541621749278-I4WCW7B1V9BNLVHHUWYU/PiczoHero.jpg</image:loc>
      <image:title>Project: Adtoma - + 700% user engagement in 4 weeks.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1543417258008-WRS8CZPTLUSXT5B7NGT3/AdtomaHero.jpg</image:loc>
      <image:title>Project: Adtoma - 2300% faster booking process.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1543425342057-GTVO8XC90I4IBYD7BBFX/AddYourOwnHero.png</image:loc>
      <image:title>Project: Adtoma - Add Your Project Here</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1543411200472-N385T3A5FO5NB77TKPQW/AdtomaProcess.png</image:loc>
      <image:title>Project: Adtoma</image:title>
      <image:caption>Click/tap to enlarge.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1543417459152-U42G9QLRIW0O6X6QIFHV/AdtomaHeatmap.png</image:loc>
      <image:title>Project: Adtoma</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1543412895468-AU67T03AX4E0UAOJY8O9/AdtomaDoubleWindow.png</image:loc>
      <image:title>Project: Adtoma</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1543417384229-WK1WEPEVITGE8I3HWHTR/AdtomaHero.jpg</image:loc>
      <image:title>Project: Adtoma</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.joelmarsh.com/project-piczo</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-11-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541682945304-P9Z6DA3TG331UMLRBBUW/ScriveHero.jpg</image:loc>
      <image:title>Project: Piczo - 99.98% less technical support.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541691286752-3DZ1RPLBBPUG9LFZ61OM/UXCrashCourseHero2.jpg</image:loc>
      <image:title>Project: Piczo - 1 million readers. No budget.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541621576238-5C57CZXUSRFQBWMSXC4T/AbsolutHero.jpg</image:loc>
      <image:title>Project: Piczo - Top 10 in the App Store. Twice.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541621651410-RG919DXZ8Q8Q0J2NZTNO/DiscoveryNetworksHero.jpg</image:loc>
      <image:title>Project: Piczo - + 85-720% in all key metrics.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541621704385-U78EE4TGTCHV80ZGB8BV/LibresseHero.jpg</image:loc>
      <image:title>Project: Piczo - +99% growth. Changed one page.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541621790578-ILQMT4G8SNDTCYZ5NL8O/StardollHero.jpg</image:loc>
      <image:title>Project: Piczo - + 188% sales with 100M users.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541621749278-I4WCW7B1V9BNLVHHUWYU/PiczoHero.jpg</image:loc>
      <image:title>Project: Piczo - + 700% user engagement in 4 weeks.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1543417258008-WRS8CZPTLUSXT5B7NGT3/AdtomaHero.jpg</image:loc>
      <image:title>Project: Piczo - 2300% faster booking process.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1543425342057-GTVO8XC90I4IBYD7BBFX/AddYourOwnHero.png</image:loc>
      <image:title>Project: Piczo - Add Your Project Here</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1543348964385-3ZWI1G16IGUNXY6KBGZZ/PiczoKingmaker.png</image:loc>
      <image:title>Project: Piczo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1543409896885-Z2M0DG2H0LYQKH07USYB/PiczoLoop.png</image:loc>
      <image:title>Project: Piczo</image:title>
      <image:caption>Click/tap to enlarge.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541619785383-DJDDZMS4WAEF8AIHCQQ4/PiczoHero.jpg</image:loc>
      <image:title>Project: Piczo</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.joelmarsh.com/project-stardoll</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-11-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541682945304-P9Z6DA3TG331UMLRBBUW/ScriveHero.jpg</image:loc>
      <image:title>Project: Stardoll - 99.98% less technical support.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541691286752-3DZ1RPLBBPUG9LFZ61OM/UXCrashCourseHero2.jpg</image:loc>
      <image:title>Project: Stardoll - 1 million readers. No budget.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541621576238-5C57CZXUSRFQBWMSXC4T/AbsolutHero.jpg</image:loc>
      <image:title>Project: Stardoll - Top 10 in the App Store. Twice.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541621651410-RG919DXZ8Q8Q0J2NZTNO/DiscoveryNetworksHero.jpg</image:loc>
      <image:title>Project: Stardoll - + 85-720% in all key metrics.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541621704385-U78EE4TGTCHV80ZGB8BV/LibresseHero.jpg</image:loc>
      <image:title>Project: Stardoll - +99% growth. Changed one page.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541621790578-ILQMT4G8SNDTCYZ5NL8O/StardollHero.jpg</image:loc>
      <image:title>Project: Stardoll - + 188% sales with 100M users.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541621749278-I4WCW7B1V9BNLVHHUWYU/PiczoHero.jpg</image:loc>
      <image:title>Project: Stardoll - + 700% user engagement in 4 weeks.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1543417258008-WRS8CZPTLUSXT5B7NGT3/AdtomaHero.jpg</image:loc>
      <image:title>Project: Stardoll - 2300% faster booking process.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1543425342057-GTVO8XC90I4IBYD7BBFX/AddYourOwnHero.png</image:loc>
      <image:title>Project: Stardoll - Add Your Project Here</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1543346390131-U4R2ZXL2YZ3N36HKSN6G/StardollMenuButton.png</image:loc>
      <image:title>Project: Stardoll</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1543346756755-J7SWPZ8G6IXBGFT0WTH6/StardollButtonCopy.png</image:loc>
      <image:title>Project: Stardoll</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1543343814645-30E8CD26Z5KS9NPDCAYF/StardollButtonColor.png</image:loc>
      <image:title>Project: Stardoll</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541619295446-EZWQ2758DHP6JXHUZF9I/StardollHero.jpg</image:loc>
      <image:title>Project: Stardoll</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.joelmarsh.com/project-absolut-vodka</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-11-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541682945304-P9Z6DA3TG331UMLRBBUW/ScriveHero.jpg</image:loc>
      <image:title>Project: Absolut Vodka - 99.98% less technical support.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541691286752-3DZ1RPLBBPUG9LFZ61OM/UXCrashCourseHero2.jpg</image:loc>
      <image:title>Project: Absolut Vodka - 1 million readers. No budget.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541621576238-5C57CZXUSRFQBWMSXC4T/AbsolutHero.jpg</image:loc>
      <image:title>Project: Absolut Vodka - Top 10 in the App Store. Twice.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541621651410-RG919DXZ8Q8Q0J2NZTNO/DiscoveryNetworksHero.jpg</image:loc>
      <image:title>Project: Absolut Vodka - + 85-720% in all key metrics.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541621704385-U78EE4TGTCHV80ZGB8BV/LibresseHero.jpg</image:loc>
      <image:title>Project: Absolut Vodka - +99% growth. Changed one page.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541621790578-ILQMT4G8SNDTCYZ5NL8O/StardollHero.jpg</image:loc>
      <image:title>Project: Absolut Vodka - + 188% sales with 100M users.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541621749278-I4WCW7B1V9BNLVHHUWYU/PiczoHero.jpg</image:loc>
      <image:title>Project: Absolut Vodka - + 700% user engagement in 4 weeks.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1543417258008-WRS8CZPTLUSXT5B7NGT3/AdtomaHero.jpg</image:loc>
      <image:title>Project: Absolut Vodka - 2300% faster booking process.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1543425342057-GTVO8XC90I4IBYD7BBFX/AddYourOwnHero.png</image:loc>
      <image:title>Project: Absolut Vodka - Add Your Project Here</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1543326015008-4LIU0DIPAJ3YBA14T0R9/AbsolutiPhoneExample.jpg</image:loc>
      <image:title>Project: Absolut Vodka</image:title>
      <image:caption>Absolut Drinkpiration used AI to organize 4400 drinks around your personal taste. Starting with your favorite drink, one swipe in any direction would give you a drink that was only different by one detail. The more you swipe, the more adventurous you would be when you order the drink on the screen. (This version is no longer available in the App Store.)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1543424951216-CXR4HLN6680L0GW1B724/AbsolutIpadExamples.jpg</image:loc>
      <image:title>Project: Absolut Vodka</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541619111626-IPZ3K5XG904UYZ2U91BE/AbsolutHero.jpg</image:loc>
      <image:title>Project: Absolut Vodka</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.joelmarsh.com/project-libresse</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-11-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541682945304-P9Z6DA3TG331UMLRBBUW/ScriveHero.jpg</image:loc>
      <image:title>Project: Libresse - 99.98% less technical support.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541691286752-3DZ1RPLBBPUG9LFZ61OM/UXCrashCourseHero2.jpg</image:loc>
      <image:title>Project: Libresse - 1 million readers. No budget.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541621576238-5C57CZXUSRFQBWMSXC4T/AbsolutHero.jpg</image:loc>
      <image:title>Project: Libresse - Top 10 in the App Store. Twice.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541621651410-RG919DXZ8Q8Q0J2NZTNO/DiscoveryNetworksHero.jpg</image:loc>
      <image:title>Project: Libresse - + 85-720% in all key metrics.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541621704385-U78EE4TGTCHV80ZGB8BV/LibresseHero.jpg</image:loc>
      <image:title>Project: Libresse - +99% growth. Changed one page.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541621790578-ILQMT4G8SNDTCYZ5NL8O/StardollHero.jpg</image:loc>
      <image:title>Project: Libresse - + 188% sales with 100M users.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541621749278-I4WCW7B1V9BNLVHHUWYU/PiczoHero.jpg</image:loc>
      <image:title>Project: Libresse - + 700% user engagement in 4 weeks.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1543417258008-WRS8CZPTLUSXT5B7NGT3/AdtomaHero.jpg</image:loc>
      <image:title>Project: Libresse - 2300% faster booking process.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1543425342057-GTVO8XC90I4IBYD7BBFX/AddYourOwnHero.png</image:loc>
      <image:title>Project: Libresse - Add Your Project Here</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1543341980873-RY1JYO63G9Z65NA3RW8G/LibresseProblem.png</image:loc>
      <image:title>Project: Libresse</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541618834379-4OWNCM6EZBXHFT4519YF/LibresseHero.jpg</image:loc>
      <image:title>Project: Libresse</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.joelmarsh.com/project-discovery-networks</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-11-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541682945304-P9Z6DA3TG331UMLRBBUW/ScriveHero.jpg</image:loc>
      <image:title>Project: Discovery Networks - 99.98% less technical support.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541691286752-3DZ1RPLBBPUG9LFZ61OM/UXCrashCourseHero2.jpg</image:loc>
      <image:title>Project: Discovery Networks - 1 million readers. No budget.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541621576238-5C57CZXUSRFQBWMSXC4T/AbsolutHero.jpg</image:loc>
      <image:title>Project: Discovery Networks - Top 10 in the App Store. Twice.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541621651410-RG919DXZ8Q8Q0J2NZTNO/DiscoveryNetworksHero.jpg</image:loc>
      <image:title>Project: Discovery Networks - + 85-720% in all key metrics.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541621704385-U78EE4TGTCHV80ZGB8BV/LibresseHero.jpg</image:loc>
      <image:title>Project: Discovery Networks - +99% growth. Changed one page.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541621790578-ILQMT4G8SNDTCYZ5NL8O/StardollHero.jpg</image:loc>
      <image:title>Project: Discovery Networks - + 188% sales with 100M users.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541621749278-I4WCW7B1V9BNLVHHUWYU/PiczoHero.jpg</image:loc>
      <image:title>Project: Discovery Networks - + 700% user engagement in 4 weeks.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1543417258008-WRS8CZPTLUSXT5B7NGT3/AdtomaHero.jpg</image:loc>
      <image:title>Project: Discovery Networks - 2300% faster booking process.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1543425342057-GTVO8XC90I4IBYD7BBFX/AddYourOwnHero.png</image:loc>
      <image:title>Project: Discovery Networks - Add Your Project Here</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1543425896548-XVSAQOOI30TFD06SSVWG/Kanal5Video.png</image:loc>
      <image:title>Project: Discovery Networks</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1543328171024-A1HM6107G28FPL7AOMBM/Kanal5Competition.png</image:loc>
      <image:title>Project: Discovery Networks</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541621014256-3ZYKY0J3K3YN7G6XGZ0H/DiscoveryNetworksHero.jpg</image:loc>
      <image:title>Project: Discovery Networks</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.joelmarsh.com/project-the-ux-crash-course</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-11-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541682945304-P9Z6DA3TG331UMLRBBUW/ScriveHero.jpg</image:loc>
      <image:title>Project: The UX Crash Course - 99.98% less technical support.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541691286752-3DZ1RPLBBPUG9LFZ61OM/UXCrashCourseHero2.jpg</image:loc>
      <image:title>Project: The UX Crash Course - 1 million readers. No budget.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541621576238-5C57CZXUSRFQBWMSXC4T/AbsolutHero.jpg</image:loc>
      <image:title>Project: The UX Crash Course - Top 10 in the App Store. Twice.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541621651410-RG919DXZ8Q8Q0J2NZTNO/DiscoveryNetworksHero.jpg</image:loc>
      <image:title>Project: The UX Crash Course - + 85-720% in all key metrics.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541621704385-U78EE4TGTCHV80ZGB8BV/LibresseHero.jpg</image:loc>
      <image:title>Project: The UX Crash Course - +99% growth. Changed one page.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541621790578-ILQMT4G8SNDTCYZ5NL8O/StardollHero.jpg</image:loc>
      <image:title>Project: The UX Crash Course - + 188% sales with 100M users.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541621749278-I4WCW7B1V9BNLVHHUWYU/PiczoHero.jpg</image:loc>
      <image:title>Project: The UX Crash Course - + 700% user engagement in 4 weeks.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1543417258008-WRS8CZPTLUSXT5B7NGT3/AdtomaHero.jpg</image:loc>
      <image:title>Project: The UX Crash Course - 2300% faster booking process.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1543425342057-GTVO8XC90I4IBYD7BBFX/AddYourOwnHero.png</image:loc>
      <image:title>Project: The UX Crash Course - Add Your Project Here</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1543322440508-X14Q15GAE5PGRY1HRYLX/UXCC-Beyonce.png</image:loc>
      <image:title>Project: The UX Crash Course</image:title>
      <image:caption>Click/tap to enlarge.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1543322627169-3562J74AX7TAKV0ECY6S/UXCCContentStructure.png</image:loc>
      <image:title>Project: The UX Crash Course</image:title>
      <image:caption>Click/tap to enlarge. A-H are individual lessons in the course. The main list of lessons (“Share This Page”) links to every lesson, and every lesson links to the main list. Every lesson also links to the next lesson in the course.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541691250369-9LDXZF59HAEU995395GP/UXCrashCourseHero2.jpg</image:loc>
      <image:title>Project: The UX Crash Course</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.joelmarsh.com/project-scrive-go</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-06-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541682945304-P9Z6DA3TG331UMLRBBUW/ScriveHero.jpg</image:loc>
      <image:title>Project: Scrive Go - 99.98% less technical support.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541691286752-3DZ1RPLBBPUG9LFZ61OM/UXCrashCourseHero2.jpg</image:loc>
      <image:title>Project: Scrive Go - 1 million readers. No budget.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541621576238-5C57CZXUSRFQBWMSXC4T/AbsolutHero.jpg</image:loc>
      <image:title>Project: Scrive Go - Top 10 in the App Store. Twice.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541621651410-RG919DXZ8Q8Q0J2NZTNO/DiscoveryNetworksHero.jpg</image:loc>
      <image:title>Project: Scrive Go - + 85-720% in all key metrics.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541621704385-U78EE4TGTCHV80ZGB8BV/LibresseHero.jpg</image:loc>
      <image:title>Project: Scrive Go - +99% growth. Changed one page.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541621790578-ILQMT4G8SNDTCYZ5NL8O/StardollHero.jpg</image:loc>
      <image:title>Project: Scrive Go - + 188% sales with 100M users.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541621749278-I4WCW7B1V9BNLVHHUWYU/PiczoHero.jpg</image:loc>
      <image:title>Project: Scrive Go - + 700% user engagement in 4 weeks.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1543417258008-WRS8CZPTLUSXT5B7NGT3/AdtomaHero.jpg</image:loc>
      <image:title>Project: Scrive Go - 2300% faster booking process.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1543425342057-GTVO8XC90I4IBYD7BBFX/AddYourOwnHero.png</image:loc>
      <image:title>Project: Scrive Go - Add Your Project Here</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1543237693885-LGG15YNQH2S2FAX0AUGT/AdminDiagram.png</image:loc>
      <image:title>Project: Scrive Go</image:title>
      <image:caption>Click/tap for full size.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1543230560885-WN48O5QIUA8PVOXX4PYI/AlgorithmDiagram.png</image:loc>
      <image:title>Project: Scrive Go</image:title>
      <image:caption>Click/tap for full size.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b8e4e5b3917ee05c8f15ddf/1541682883311-C9HZ59EQ54WN82WRTMXH/ScriveHero.jpg</image:loc>
      <image:title>Project: Scrive Go</image:title>
    </image:image>
  </url>
</urlset>

